{"id":5735,"date":"2026-01-10T19:24:57","date_gmt":"2026-01-10T22:24:57","guid":{"rendered":"https:\/\/cportomkt.com\/?p=5735"},"modified":"2026-06-16T19:01:29","modified_gmt":"2026-06-16T22:01:29","slug":"case-campeonato-estadual-de-vaa","status":"publish","type":"post","link":"https:\/\/cportomkt.com\/en\/case-campeonato-estadual-de-vaa\/","title":{"rendered":"Case: Campeonato Estadual de Va&#8217;a \u2022 Etapa Saquarema, RJ"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"5735\" class=\"elementor elementor-5735\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cfb9a5a e-con-full e-flex e-con e-parent\" data-id=\"cfb9a5a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34e26aa elementor-widget__width-inherit elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"34e26aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/cportomkt.com\/wp-content\/uploads\/2026\/01\/1000011735.jpg\" class=\"attachment-large size-large wp-image-5743\" alt=\"Lonas para Campeonato Estadual de Va&apos;a\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f15caff e-con-full e-flex e-con e-child\" data-id=\"f15caff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4f78c2 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"e4f78c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<h2 class=\"wp-block-heading\">Estrat\u00e9gia de Marketing Esportivo 360\u00ba: Da Performance ao Brand Experience<\/h2>\n\n<h3 class=\"wp-block-heading\">\u00a0<\/h3>\n<h3 class=\"wp-block-heading\">O Desafio<\/h3>\n\n<p class=\"wp-block-paragraph\">O projeto para o <strong><a title=\"\" href=\"http:\/\/instagram.com\/vaa.rj\" target=\"_blank\" rel=\"noopener nofollow\">@vaa.rj<\/a><\/strong> exigia uma abordagem hol\u00edstica para o <strong>Campeonato Estadual de Va\u2019a em Saquarema<\/strong>. Com um cronograma de apenas <strong>dois meses<\/strong>, o objetivo era triplo: gerar inscri\u00e7\u00f5es imediatas, fortalecer o senso de comunidade entre atletas e consolidar a marca como autoridade m\u00e1xima no esporte no Rio de Janeiro.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00a0<\/h3>\n<h3 class=\"wp-block-heading\">Pilares Estrat\u00e9gicos \u2022 Arquiqtetura do Projeto<\/h3>\n\n<h6 class=\"wp-block-heading\"><strong>1. Intelig\u00eancia e Neurobranding<\/strong><\/h6>\n\n<p class=\"wp-block-paragraph\">Utilizei t\u00e9cnicas de <strong>Neurobranding<\/strong> para criar o slogan <em>&#8220;Onde as \u00e1guas encontram a supera\u00e7\u00e3o&#8221;<\/em>, conectando a ess\u00eancia da natureza ao desafio pessoal dos atletas. A estrat\u00e9gia foi dividida em quatro pilares: Educa\u00e7\u00e3o, Comunidade, Informa\u00e7\u00e3o e Performance.<\/p>\n\n<h6 class=\"wp-block-heading\">\u00a0<\/h6>\n<h6 class=\"wp-block-heading\"><strong>2. Ecossistema Digital e Social Media<\/strong><\/h6>\n\n<p class=\"wp-block-paragraph\">A gest\u00e3o de conte\u00fado focou em <strong>Fan Engagement<\/strong>. Com a introdu\u00e7\u00e3o de Reels estrat\u00e9gicos e parcerias com atletas (como a atleta Alice), humanizamos a marca e mantivemos o algoritmo aquecido mesmo sem investimento constante.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a31bca elementor-widget__width-initial elementor-skin-carousel elementor-arrows-yes elementor-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-media-carousel\" data-id=\"8a31bca\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_per_view_mobile&quot;:&quot;1&quot;,&quot;skin&quot;:&quot;carousel&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"media-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides Vaa\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Social Media Design Feevaa Va&#039;a RJ\" style=\"background-image: url(&#039;https:\/\/cportomkt.com\/wp-content\/uploads\/2026\/01\/1000011724-768x960.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Social Media Design Feevaa Va&#039;a RJ\" style=\"background-image: url(&#039;https:\/\/cportomkt.com\/wp-content\/uploads\/2026\/01\/1000011710-768x960.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Carrossel-O-que-levar_01\" style=\"background-image: url(&#039;https:\/\/cportomkt.com\/wp-content\/uploads\/2026\/01\/Carrossel-O-que-levar_01.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"1000011713\" style=\"background-image: url(&#039;https:\/\/cportomkt.com\/wp-content\/uploads\/2026\/01\/1000011713-768x960.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Campeonato Estadual de Va&#039;a - Sports Marketing\" style=\"background-image: url(&#039;https:\/\/cportomkt.com\/wp-content\/uploads\/2026\/01\/Carrossel-Vaa-2025_01-768x960.png&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Campeonato Estadual de Va&#039;a - Sports Marketing\" style=\"background-image: url(&#039;https:\/\/cportomkt.com\/wp-content\/uploads\/2026\/01\/Carrossel-Vaa-2025_02-768x960.png&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Campeonato Estadual de Va&#039;a - Sports Marketing\" style=\"background-image: url(&#039;https:\/\/cportomkt.com\/wp-content\/uploads\/2026\/01\/Carrossel-Vaa-2025_03-768x960.png&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Anterior\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Pr\u00f3ximo\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-970da1d elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"970da1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\"><\/figure>\n<!-- \/wp:gallery --><!-- wp:heading {\"level\":4} -->\n<h6 class=\"wp-block-heading\"><strong>3. Tr\u00e1fego Pago de Alta Performance<\/strong><\/h6>\n<!-- \/wp:heading --><!-- wp:paragraph -->\n<p>As campanhas no Meta Ads foram calibradas para o fundo de funil, visando a convers\u00e3o direta em inscri\u00e7\u00f5es.<\/p>\n<!-- \/wp:paragraph --><!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Custo por Visita (P\u00e1gina de Vendas):<\/strong> Abaixo de <strong>R$ 0,50<\/strong>.<\/li>\n<!-- \/wp:list-item --><!-- wp:list-item -->\n<li><strong>Performance:<\/strong> A campanha &#8220;Saquarema&#8221; atingiu um custo por meta de apenas <strong>R$ 0,10<\/strong> em maio.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><!-- wp:heading {\"level\":4} -->\n<h6>\u00a0<\/h6>\n<h6 class=\"wp-block-heading\"><strong>4. Experi\u00eancia de Campo e M\u00eddia Broadcast<\/strong><\/h6>\n<!-- \/wp:heading --><!-- wp:paragraph -->\n<p>Para garantir uma percep\u00e7\u00e3o de marca de alto valor (High-End), a comunica\u00e7\u00e3o extrapolou o digital:<\/p>\n<!-- \/wp:paragraph --><!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Visual Merchandising:<\/strong> Design e finaliza\u00e7\u00e3o de lonas.<\/li>\n<!-- \/wp:list-item --><!-- wp:list-item -->\n<li><strong>M\u00eddia Tradicional:<\/strong> Adapta\u00e7\u00e3o de criativos e edi\u00e7\u00e3o de v\u00eddeo para veicula\u00e7\u00e3o em canais como <strong>InterTV<\/strong> e <strong>WooHoo<\/strong>, garantindo alcance e prest\u00edgio ao evento.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<p>\u00a0<\/p>\n<!-- \/wp:list --><!-- wp:paragraph --><!-- \/wp:paragraph --><!-- wp:paragraph --><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><!-- \/wp:paragraph --><!-- wp:paragraph --><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} --><!-- \/wp:heading --><!-- wp:paragraph --><!-- \/wp:paragraph --><!-- wp:paragraph --><!-- \/wp:paragraph --><!-- wp:image --><!-- \/wp:image --><!-- wp:paragraph --><!-- \/wp:paragraph -->\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-39e2e7e e-grid e-con-full e-con e-child\" data-id=\"39e2e7e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9bbfce2 elementor-widget elementor-widget-video\" data-id=\"9bbfce2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/FpMKjolcRZc&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/cportomkt.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/Screenshot_2026-01-10-22-28-35-850_pl.solidexplorer2.png&quot;,&quot;id&quot;:5751,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;V\\u00eddeo Campeonato Estadual de Va&#039;a InterTV RJ Afiliada Rede Globo&quot;,&quot;source&quot;:&quot;library&quot;},&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/cportomkt.com\/wp-content\/uploads\/2026\/01\/Screenshot_2026-01-10-22-28-35-850_pl.solidexplorer2.png);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Reproduzir v\u00eddeo sobre V\u00eddeo Campeonato Estadual de Va&#039;a InterTV RJ Afiliada Rede Globo\" tabindex=\"0\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-play\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M838 162C746 71 633 25 500 25 371 25 258 71 163 162 71 254 25 367 25 500 25 633 71 746 163 837 254 929 367 979 500 979 633 979 746 933 838 837 929 746 975 633 975 500 975 367 929 254 838 162M808 192C892 279 933 379 933 500 933 621 892 725 808 808 725 892 621 938 500 938 379 938 279 896 196 808 113 725 67 621 67 500 67 379 108 279 196 192 279 108 383 62 500 62 621 62 721 108 808 192M438 392V642L642 517 438 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379 938 279 896 196 808 113 725 67 621 67 500 67 379 108 279 196 192 279 108 383 62 500 62 621 62 721 108 808 192M438 392V642L642 517 438 392Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cc99a51 e-con-full e-flex e-con e-child\" data-id=\"cc99a51\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a2f2745 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a2f2745\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<!-- wp:heading -->\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped\"><!-- \/wp:image --><\/figure>\n<!-- \/wp:gallery --><!-- wp:heading {\"level\":4} --><!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">Resultados Mensur\u00e1veis<\/h3>\n<!-- \/wp:heading --><!-- wp:paragraph -->\n<p>Os n\u00fameros comprovam a efic\u00e1cia da estrat\u00e9gia integrada entre abril e maio de 2025:<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<ul>\n<li><strong>Alcance Total<\/strong>: <strong>87.888<\/strong> contas \u00fanicas impactadas<!-- \/wp:paragraph --><!-- wp:paragraph --><\/li>\n<li><strong>Engajamento<\/strong> com salto de 4,19% para <strong>20,22%<\/strong><!-- \/wp:paragraph --><!-- wp:paragraph --><\/li>\n<li><strong>Cliques no Site<\/strong>: Aumento de <strong>198%<\/strong> (de 807 para <strong>2.438<\/strong> cliques)<!-- \/wp:paragraph --><!-- wp:paragraph --><\/li>\n<li><strong>Taxa de Convers\u00e3o<\/strong>: <strong>6,13%<\/strong> (Cliques por alcance em maio)<!-- \/wp:paragraph --><!-- wp:paragraph --><\/li>\n<li><strong>Crescimento<\/strong>: <strong>548<\/strong> novos seguidores altamente qualificados no per\u00edodo<\/li>\n<\/ul>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>\u00a0<\/p>\n<!-- \/wp:paragraph --><!-- wp:heading {\"level\":3} -->\n<h3 class=\"wp-block-heading\">Conclus\u00e3o do Case<\/h3>\n<!-- \/wp:heading --><!-- wp:paragraph -->\n<p>O projeto <strong>Va&#8217;a<\/strong> encerrou seu ciclo com uma base s\u00f3lida e engajamento 10x superior \u00e0 m\u00e9dia do mercado. Provamos que um design estrat\u00e9gico, aliado a uma promessa clara e gest\u00e3o de tr\u00e1fego inteligente, transforma seguidores em atletas inscritos e embaixadores da marca.<\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3e0b5b elementor-widget elementor-widget-button\" data-id=\"d3e0b5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/cportomkt.com\/en\/cases\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Voltar Para Portf\u00f3lio <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Estrat\u00e9gia de Marketing Esportivo 360\u00ba: Da Performance ao Brand Experience \u00a0 O Desafio O projeto para o @vaa.rj exigia uma abordagem hol\u00edstica para o Campeonato Estadual de Va\u2019a em Saquarema. Com um cronograma de apenas dois meses, o objetivo era triplo: gerar inscri\u00e7\u00f5es imediatas, fortalecer o senso de comunidade entre atletas e consolidar a marca [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5743,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[238,241,239],"tags":[],"class_list":["post-5735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas-e-impressos","category-projetos-360","category-redes-sociais-e-audiovisual"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"Estrat\u00e9gia de Marketing Esportivo 360\u00ba: Da Performance ao Brand Experience O Desafio O projeto para o @vaa.rj exigia uma abordagem hol\u00edstica para o Campeonato Estadual de Va\u2019a em Saquarema. 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